Services / Funnel dashboards
See where the money leaks.
Usually bought by founders, marketing and revenue leads who have the data in five tools and the answer in none.
The numbers usually exist. They are just in the ad platform, the CRM, the product database and someone's spreadsheet, measured four different ways, so nobody can say which stage is actually losing people.
We agree the definitions once, pull the sources into one place on a schedule, and build a dashboard that shows the funnel stage by stage, with an alert when a stage drops.
What this looks like in practice
Representative builds for this service. Yours will be scoped around your tools and your process.
Acquisition to activation
Spend, clicks, sign-ups and first real usage on one screen, split by channel, so you can see which traffic turns into customers.
PostgreSQLNext.js
Revenue and retention
Orders, refunds, recurring revenue and churn from your billing system, reconciled against the accounts.
StripeQuickBooks
Drop alerts
A message to the channel you choose when a funnel stage falls below its normal range, rather than a dashboard nobody opens.
n8nSlack
What you get
Every engagement for this service ends with these in your hands.
- A written definition of every metric, agreed before we build
- Scheduled pipelines from your sources into one database
- The dashboard itself, on your hosting and your accounts
- Alerting on the stages that matter
- A short guide to adding the next metric
How an engagement works
- 1
Discovery call
30 minutes
You describe the problem. We ask questions and tell you honestly whether it is worth automating or building. No slides.
- 2
Scope and fixed quote
Within a few days
A short written proposal: what we will build, what we will not, the price and the timeline. Fixed, not hourly.
- 3
Build in weekly demos
Weeks one onward
You see working software on a preview link every week and steer it. Nothing is a surprise at the end.
- 4
Test and hand over
Final week
We test it properly, deploy to your accounts, write the runbook and walk your team through it on a recorded call.
- 5
30 days of support
After launch
Anything that breaks or was not as agreed, we fix at no charge. After that, a small retainer or you are self-sufficient. Your call.
Questions about funnel dashboards
Which sources can you pull from?
Anything with an API or a scheduled export: ad platforms, CRMs, Stripe, your product database, accounting systems and spreadsheets. We tell you up front where a source is unreliable.
Do we need a data warehouse?
Usually not at first. For most teams a well-structured Postgres database and scheduled jobs are enough, and cost far less. We say so when your volumes genuinely need more.
Will the numbers match our accounts?
That is the point of agreeing definitions first. Revenue figures are reconciled against your accounting system, and where a number is an estimate the dashboard says so.
Also see: Workflow automation, App development, E-commerce development, SaaS development, QA and test automation, AI agents and internal tools.
Have something that should run itself?
Tell us what keeps eating your team’s week. We’ll say honestly whether it’s worth fixing and what it would take.
Or email hello@zerotouchlabs.com. We reply within one business day.